DIGITAL MARKETING

Step into the exciting world of Digital Marketing and grow your online presence! 🚀 Here’s what you’ll master:
SEO (Search Engine Optimization) – Rank higher on Google and drive organic traffic.
Social Media Marketing – Engage audiences on Facebook, Instagram, LinkedIn & more.
Content Marketing – Create compelling content that attracts and converts.
PPC & Google Ads – Run effective paid campaigns for instant results.
Email Marketing – Build relationships and boost sales with email campaigns.
Affiliate Marketing – Earn passive income by promoting products online.
Analytics & Optimization – Track performance and improve your marketing strategy.
Whether you’re a beginner or want to level up your marketing skills, Digital Marketing opens endless opportunities! 💡 Start learning today! 🚀

Course Content

Introduction to Digital Marketing
Lecture 1: 1.1 what is Digital Marketing? 1.2 Importance of Digital Marketing 1.3 Traditional Marketing vs. Digital Marketing 1.4 Digital Marketing Channels Practical Session: Create a presentation on the differences between traditional and digital marketing, highlighting key benefits of digital marketing

Social Media Marketing
Lecture 2: 2.1 Introduction to Social Media Marketing 2.2 Social Media Platforms Overview Practical Session: Create a social media strategy for a hypothetical brand.

Social Media Marketing
Lecture 3: 3.1 creating a Social Media Strategy 3.2 Content Creation for Social Media Practical Session: Design and schedule a week’s worth of posts for a chosen social media platform.

Social Media Marketing
Lecture 4: 4.1 Social Media Advertising 4.2 Social Media Analytics and Reporting Practical Session: Run a small-scale ad campaign on Facebook or Instagram and analyze its performance.

Content Marketing
Lecture 5: 5.1 Introduction to Content Marketing 5.2 Types of Content 5.3 Content Strategy and Planning Practical Session: Develop a content calendar for a month for a chosen brand.

Content Marketing
Lecture 6: 6.1 Content Creation and Curation 6.2 Content Distribution and Promotion 6.3 Measuring Content Effectiveness Practical Session: Write a blog post optimized for SEO on a selected topic.

Video Production
Lecture 7: 7.1 Introduction to Video Marketing 7.2 Video Production Basics Practical Session: Create a storyboard for a promotional video.

Video Production
Lecture 8: 8.1 Scriptwriting and Storyboarding 8.2 Filming Techniques Practical Session: Shoot and edit a short video using basic equipment and software like Adobe Premier Pro

Marketing Design Principles

Marketing Design Principles
Lecture 11: 11.1 Creating Effective Marketing Collateral 11.2 Design Tools and Software Practical Session: Develop a complete branding package for a hypothetical or real brand, including logo, color palette, and typography guidelines.

Freelancing in Digital Marketing
Lecture 12: 12.1 Introduction to Freelancing 12.2 Benefits and challenges of freelancing 12.3 Key skills for a successful digital marketing freelancer 12.4 Finding Freelance Opportunities 12.5 Platforms for finding work (Upwork, Fiverr, Freelancer, etc.) 12.6 Building a professional profile 12.7 Managing Freelance Projects 12.8 Time management and client communication 12.9 Pricing your services and invoicing Practical Session: Create a freelance profile on a chosen platform and draft a proposal for a digital marketing project.

Web Design (Word Press)
Lecture 13: 13.1 Introduction to Web Design 13.2 Basics of Word Press Practical Session: Set up a Word Press site and choose a theme.

Advanced Web Design (Word Press)
Lecture 15: 15.1 Advanced Theme Customization with Child Themes 15.2 Page Builders (Elementor, Divi, etc.) Practical Session: Create and customize a child theme, and design a page using a page builder.

Advanced Web Design (Word Press)
Lecture 16: 16.1 E-commerce Integration with Woo Commerce 16.2 SEO for Word Press Practical Session: Set up a Woo Commerce store and optimize the site for SEO using relevant plugins.

Email Marketing
Lecture 17: 17.1 Introduction to Email Marketing 17.2 Building and Segmenting an Email List Practical Session: Create an email marketing plan for a product launch.

Email Marketing
Lecture 18: 18.1 Designing Effective Email Campaigns 18.2 Automation in Email Marketing 18.3 Measuring Email Marketing Success Practical Session: Design an email newsletter using tools like Mail Chimp or Constant Contact.

Pay-Per-Click (PPC) Advertising
Lecture 19: 19.1 Introduction to PPC 19.2 Google Ads Overview Practical Session: Set up a Google Ads account and create a sample campaign.

Pay-Per-Click (PPC) Advertising
Lecture 20: 20.1 Keyword Selection for PPC 20.2 Creating Effective Ad Campaigns Practical Session: Write ad copy for a PPC campaign targeting specific keywords.

Analytics and Reporting
Lecture 22: 22.1 Importance of Analytics in Digital Marketing 22.2 Introduction to Google Analytics Practical Session: Set up Google Analytics for a website and configure basic tracking.

Search Engine Optimization (SEO)
Lecture 23: 23.1 Introduction to SEO 23.2 Keyword Research and Analysis Practical Session: Perform keyword research for a given topic using tools like Google Keyword Planner.

Capstone Project
Lecture 24: 24.1 Project Planning and Management 24.2 Execution of a Digital Marketing Campaign 24.3 Analysis and Reporting 24.4 Presentation and Feedback Practical Session: Plan, execute, and analyse a full-scale digital marketing campaign for a real or hypothetical business, incorporating all aspects of digital marketing learned throughout the course. Prepare and present the campaign.

A course by

RKM Viveka Tirtha

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Price:
₹41,300.00
Instructor:RKM Viveka Tirtha
Duration: 100 hours
Lessons:0
Students:0
Level:All Levels

What Will You Learn?

Course Content

Social Media Marketing
Lecture 2: 2.1 Introduction to Social Media Marketing 2.2 Social Media Platforms Overview Practical Session: Create a social media strategy for a hypothetical brand.

Social Media Marketing
Lecture 3: 3.1 creating a Social Media Strategy 3.2 Content Creation for Social Media Practical Session: Design and schedule a week’s worth of posts for a chosen social media platform.

Social Media Marketing
Lecture 4: 4.1 Social Media Advertising 4.2 Social Media Analytics and Reporting Practical Session: Run a small-scale ad campaign on Facebook or Instagram and analyze its performance.

Content Marketing
Lecture 5: 5.1 Introduction to Content Marketing 5.2 Types of Content 5.3 Content Strategy and Planning Practical Session: Develop a content calendar for a month for a chosen brand.

Content Marketing
Lecture 6: 6.1 Content Creation and Curation 6.2 Content Distribution and Promotion 6.3 Measuring Content Effectiveness Practical Session: Write a blog post optimized for SEO on a selected topic.

Video Production
Lecture 7: 7.1 Introduction to Video Marketing 7.2 Video Production Basics Practical Session: Create a storyboard for a promotional video.

Video Production
Lecture 8: 8.1 Scriptwriting and Storyboarding 8.2 Filming Techniques Practical Session: Shoot and edit a short video using basic equipment and software like Adobe Premier Pro

Marketing Design Principles

Marketing Design Principles
Lecture 11: 11.1 Creating Effective Marketing Collateral 11.2 Design Tools and Software Practical Session: Develop a complete branding package for a hypothetical or real brand, including logo, color palette, and typography guidelines.

Web Design (Word Press)
Lecture 13: 13.1 Introduction to Web Design 13.2 Basics of Word Press Practical Session: Set up a Word Press site and choose a theme.

Advanced Web Design (Word Press)
Lecture 15: 15.1 Advanced Theme Customization with Child Themes 15.2 Page Builders (Elementor, Divi, etc.) Practical Session: Create and customize a child theme, and design a page using a page builder.

Advanced Web Design (Word Press)
Lecture 16: 16.1 E-commerce Integration with Woo Commerce 16.2 SEO for Word Press Practical Session: Set up a Woo Commerce store and optimize the site for SEO using relevant plugins.

Email Marketing
Lecture 17: 17.1 Introduction to Email Marketing 17.2 Building and Segmenting an Email List Practical Session: Create an email marketing plan for a product launch.

Email Marketing
Lecture 18: 18.1 Designing Effective Email Campaigns 18.2 Automation in Email Marketing 18.3 Measuring Email Marketing Success Practical Session: Design an email newsletter using tools like Mail Chimp or Constant Contact.

Pay-Per-Click (PPC) Advertising
Lecture 19: 19.1 Introduction to PPC 19.2 Google Ads Overview Practical Session: Set up a Google Ads account and create a sample campaign.

Pay-Per-Click (PPC) Advertising
Lecture 20: 20.1 Keyword Selection for PPC 20.2 Creating Effective Ad Campaigns Practical Session: Write ad copy for a PPC campaign targeting specific keywords.

Analytics and Reporting
Lecture 22: 22.1 Importance of Analytics in Digital Marketing 22.2 Introduction to Google Analytics Practical Session: Set up Google Analytics for a website and configure basic tracking.

Search Engine Optimization (SEO)
Lecture 23: 23.1 Introduction to SEO 23.2 Keyword Research and Analysis Practical Session: Perform keyword research for a given topic using tools like Google Keyword Planner.

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What Will You Learn?

Course Content

Social Media Marketing Lecture 2: 2.1 Introduction to Social Media Marketing 2.2 Social Media Platforms Overview Practical Session: Create a social media strategy for a hypothetical brand.

Social Media Marketing Lecture 3: 3.1 creating a Social Media Strategy 3.2 Content Creation for Social Media Practical Session: Design and schedule a week’s worth of posts for a chosen social media platform.

Social Media Marketing Lecture 4: 4.1 Social Media Advertising 4.2 Social Media Analytics and Reporting Practical Session: Run a small-scale ad campaign on Facebook or Instagram and analyze its performance.

Content Marketing Lecture 5: 5.1 Introduction to Content Marketing 5.2 Types of Content 5.3 Content Strategy and Planning Practical Session: Develop a content calendar for a month for a chosen brand.

Content Marketing Lecture 6: 6.1 Content Creation and Curation 6.2 Content Distribution and Promotion 6.3 Measuring Content Effectiveness Practical Session: Write a blog post optimized for SEO on a selected topic.

Video Production Lecture 7: 7.1 Introduction to Video Marketing 7.2 Video Production Basics Practical Session: Create a storyboard for a promotional video.

Video Production Lecture 8: 8.1 Scriptwriting and Storyboarding 8.2 Filming Techniques Practical Session: Shoot and edit a short video using basic equipment and software like Adobe Premier Pro

Marketing Design Principles

Marketing Design Principles Lecture 11: 11.1 Creating Effective Marketing Collateral 11.2 Design Tools and Software Practical Session: Develop a complete branding package for a hypothetical or real brand, including logo, color palette, and typography guidelines.

Web Design (Word Press) Lecture 13: 13.1 Introduction to Web Design 13.2 Basics of Word Press Practical Session: Set up a Word Press site and choose a theme.

Advanced Web Design (Word Press) Lecture 15: 15.1 Advanced Theme Customization with Child Themes 15.2 Page Builders (Elementor, Divi, etc.) Practical Session: Create and customize a child theme, and design a page using a page builder.

Advanced Web Design (Word Press) Lecture 16: 16.1 E-commerce Integration with Woo Commerce 16.2 SEO for Word Press Practical Session: Set up a Woo Commerce store and optimize the site for SEO using relevant plugins.

Email Marketing Lecture 17: 17.1 Introduction to Email Marketing 17.2 Building and Segmenting an Email List Practical Session: Create an email marketing plan for a product launch.

Email Marketing Lecture 18: 18.1 Designing Effective Email Campaigns 18.2 Automation in Email Marketing 18.3 Measuring Email Marketing Success Practical Session: Design an email newsletter using tools like Mail Chimp or Constant Contact.

Pay-Per-Click (PPC) Advertising Lecture 19: 19.1 Introduction to PPC 19.2 Google Ads Overview Practical Session: Set up a Google Ads account and create a sample campaign.

Pay-Per-Click (PPC) Advertising Lecture 20: 20.1 Keyword Selection for PPC 20.2 Creating Effective Ad Campaigns Practical Session: Write ad copy for a PPC campaign targeting specific keywords.

Analytics and Reporting Lecture 22: 22.1 Importance of Analytics in Digital Marketing 22.2 Introduction to Google Analytics Practical Session: Set up Google Analytics for a website and configure basic tracking.

Search Engine Optimization (SEO) Lecture 23: 23.1 Introduction to SEO 23.2 Keyword Research and Analysis Practical Session: Perform keyword research for a given topic using tools like Google Keyword Planner.

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Links

Follow Us

Social Media Marketing
Lecture 2: 2.1 Introduction to Social Media Marketing 2.2 Social Media Platforms Overview Practical Session: Create a social media strategy for a hypothetical brand.

Social Media Marketing
Lecture 3: 3.1 creating a Social Media Strategy 3.2 Content Creation for Social Media Practical Session: Design and schedule a week’s worth of posts for a chosen social media platform.

Social Media Marketing
Lecture 4: 4.1 Social Media Advertising 4.2 Social Media Analytics and Reporting Practical Session: Run a small-scale ad campaign on Facebook or Instagram and analyze its performance.

Content Marketing
Lecture 5: 5.1 Introduction to Content Marketing 5.2 Types of Content 5.3 Content Strategy and Planning Practical Session: Develop a content calendar for a month for a chosen brand.

Content Marketing
Lecture 6: 6.1 Content Creation and Curation 6.2 Content Distribution and Promotion 6.3 Measuring Content Effectiveness Practical Session: Write a blog post optimized for SEO on a selected topic.

Video Production
Lecture 7: 7.1 Introduction to Video Marketing 7.2 Video Production Basics Practical Session: Create a storyboard for a promotional video.

Video Production
Lecture 8: 8.1 Scriptwriting and Storyboarding 8.2 Filming Techniques Practical Session: Shoot and edit a short video using basic equipment and software like Adobe Premier Pro

Marketing Design Principles
Lecture 11: 11.1 Creating Effective Marketing Collateral 11.2 Design Tools and Software Practical Session: Develop a complete branding package for a hypothetical or real brand, including logo, color palette, and typography guidelines.

Web Design (Word Press)
Lecture 13: 13.1 Introduction to Web Design 13.2 Basics of Word Press Practical Session: Set up a Word Press site and choose a theme.

Advanced Web Design (Word Press)
Lecture 15: 15.1 Advanced Theme Customization with Child Themes 15.2 Page Builders (Elementor, Divi, etc.) Practical Session: Create and customize a child theme, and design a page using a page builder.

Advanced Web Design (Word Press)
Lecture 16: 16.1 E-commerce Integration with Woo Commerce 16.2 SEO for Word Press Practical Session: Set up a Woo Commerce store and optimize the site for SEO using relevant plugins.

Email Marketing
Lecture 17: 17.1 Introduction to Email Marketing 17.2 Building and Segmenting an Email List Practical Session: Create an email marketing plan for a product launch.

Email Marketing
Lecture 18: 18.1 Designing Effective Email Campaigns 18.2 Automation in Email Marketing 18.3 Measuring Email Marketing Success Practical Session: Design an email newsletter using tools like Mail Chimp or Constant Contact.

Pay-Per-Click (PPC) Advertising
Lecture 19: 19.1 Introduction to PPC 19.2 Google Ads Overview Practical Session: Set up a Google Ads account and create a sample campaign.

Pay-Per-Click (PPC) Advertising
Lecture 20: 20.1 Keyword Selection for PPC 20.2 Creating Effective Ad Campaigns Practical Session: Write ad copy for a PPC campaign targeting specific keywords.

Analytics and Reporting
Lecture 22: 22.1 Importance of Analytics in Digital Marketing 22.2 Introduction to Google Analytics Practical Session: Set up Google Analytics for a website and configure basic tracking.

Search Engine Optimization (SEO)
Lecture 23: 23.1 Introduction to SEO 23.2 Keyword Research and Analysis Practical Session: Perform keyword research for a given topic using tools like Google Keyword Planner.