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Digital Marketing with AI

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What Will You Learn?
  • Step into the exciting world of Digital Marketing and grow your online presence! 🚀 Here’s what you’ll master:
  • SEO (Search Engine Optimization) – Rank higher on Google and drive organic traffic.
  • Social Media Marketing – Engage audiences on Facebook, Instagram, LinkedIn & more.
  • Content Marketing – Create compelling content that attracts and converts.
  • PPC & Google Ads – Run effective paid campaigns for instant results.
  • Email Marketing – Build relationships and boost sales with email campaigns.
  • Affiliate Marketing – Earn passive income by promoting products online.
  • Analytics & Optimization – Track performance and improve your marketing strategy.
  • Whether you’re a beginner or want to level up your marketing skills, Digital Marketing opens endless opportunities! 💡 Start learning today! 🚀
  • COURSE OBJECTIVES
  • By the end of this course, students will be able to:
  • Understand core concepts of Digital Marketing
  • Build and launch websites without coding
  • Design creatives using modern tools
  • Use AI tools to automate and enhance marketing tasks
  • Launch and manage real social media campaigns
  • Run paid ads using Meta Ad Manager
  • Work confidently as a Digital Marketing Executive / Freelancer / Entrepreneur

Course Content

MODULE 1: Foundations of Digital Marketing
Unit 1: Introduction to Digital Marketing What is Digital Marketing? Traditional vs Digital Marketing Digital Marketing Ecosystem Consumer Journey & Funnel Unit 2: Digital Marketing Channels Search Engine Optimisation (SEO) Social Media Marketing (SMM) Content Marketing Email Marketing Affiliate & Influencer Marketing

MODULE 2: Website Design & Web Basics
Unit 3: UI/UX & Website Designing with Figma Basics of UI/UX Design Wireframing & Prototyping Website layout planning Designing the homepage in Figma Unit 4: Website Development Basics How websites work Domain & Hosting concepts HTML, CSS overview (conceptual) Static vs Dynamic websites Unit 5: Launching Website Using Wix Wix dashboard overview Page creation & navigation Mobile responsiveness Basic SEO settings Website publishing

MODULE 3: SEO & Graphic Design
Unit 6: Search Engine Optimisation (SEO) How search engines work Keyword research On-page SEO Off-page SEO Technical SEO (Basics) Local SEO Unit 7: Graphic Designing with Canva Design principles Social media post design Website banners Brand kits & templates

MODULE 4: Social Media Marketing & Platforms
Unit 8: Social Media Marketing Fundamentals Platform-wise strategy Content planning & calendars Engagement & growth tactics Unit 9: Platform Dashboards Facebook Professional Dashboard Instagram Creator Studio YouTube Studio Meta Business Suite

MODULE 5: Artificial Intelligence for Digital Marketing
Unit 10: Introduction to Artificial Intelligence What is AI? Evolution of AI AI in marketing & business Unit 11: Generative AI vs Predictive AI Generative AI explained Predictive AI explained Use cases in marketing Ethics & limitations Unit 12: AI Tools for Digital Marketing AI for content creation AI for design & video AI for SEO & analytics AI for social media automation Unit 13: Chatbot Integration What is a chatbot? Types of chatbots Chatbot flow design Website chatbot integration

MODULE 6: Paid Advertising & Campaign Execution
Unit 14: Meta Business & Advertising Meta Business Manager setup Ad account creation Audience targeting Ad creatives & copywriting Budgeting & bidding Unit 15: Facebook Ad Manager Campaign objectives Ad formats Conversion tracking Performance analysis Scaling campaigns Unit 16: Launching First Paid Campaign Campaign planning Creative testing Optimization techniques Reporting & ROI analysis

Marketing Design Principles
Lecture 11: 11.1 Creating Effective Marketing Collateral 11.2 Design Tools and Software Practical Session: Develop a complete branding package for a hypothetical or real brand, including logo, color palette, and typography guidelines.

Pay-Per-Click (PPC) Advertising
Lecture 19: 19.1 Introduction to PPC 19.2 Google Ads Overview Practical Session: Set up a Google Ads account and create a sample campaign.

Capstone Project
Lecture 24: 24.1 Project Planning and Management 24.2 Execution of a Digital Marketing Campaign 24.3 Analysis and Reporting 24.4 Presentation and Feedback Practical Session: Plan, execute, and analyse a full-scale digital marketing campaign for a real or hypothetical business, incorporating all aspects of digital marketing learned throughout the course. Prepare and present the campaign.

A course by

RV

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Course Includes:

  • Price:
    ₹41,300.00
  • Instructor:RKM Viveka Tirtha
  • Duration:100 hours
  • Lessons:0
  • Students:0
  • Level:All Levels
₹41,300.00

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